Featured Articles
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The situation with steel decks
Steel roof decks commonly are used in low-slope, new construction roofing projects and are in place on about half of all existing reroofing projects. Although steel roof decks have been widely used in the U.S. construction industry for years, recent changes to the methods used to design steel roof decks to resist wind uplift may limit specific roof system designs.
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Going Global
As NRCA assumes an increasing leadership role in the international roofing community, it recognizes the value of collaborating with like-minded professionals around the world. Through its training initiatives and global outreach efforts, NRCA strives to be a worldwide leading authority in the roofing industry for information, education, technology and advocacy.
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A declaration of roofing
Once home to George Mason, a founding father and signatory to the U.S. Declaration of Independence, Gunston Hall is a Georgian mansion-turned-museum in Mason Neck, Va., that offers visitors a glimpse into 18th century life. During 2014-15, Ruff Roofers Inc., Baltimore, installed a cedar shakes roof system matching the building’s original 1755 specifications that called for unique measurements and spacing.
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What's in a name?
If your company uses trade names and trademarks, complying with the legal requirements for their use and protecting your ownership of them is a necessity. Learning how to take full advantage of legal protections and other resources designed to preserve a company's right to a trade name or trademark can help you claim your company's name.
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When the search is over
Many roofing companies turn to the internet to look for leads, but finding quality leads online can be confusing, time-consuming and expensive. Quality lead generation depends on understanding and maximizing online search engines. Before investing in online marketing, take time to learn about different online lead generation techniques and determine which may be most beneficial for your company.
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After the perfect storm
In the aftermath of a storm, swiftly restoring inhabitants' lives and homes requires a well-executed response. Roofing contractors can use electronic records management technology to mobilize quickly to help those affected by storms. Operational efficiency in the aftermath of severe weather events can be the key component to customer satisfaction and business growth.
Columns
Editor's Note
Focus
Encourage your grade school-age relatives to enter NRCA's fourth annual Children's Art Contest!
Ambika Reid
Editor of Professional Roofing
NRCA vice president of communications
Departments
Contributors
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Todd Bairstow
Co-founder and principal
Keyword Connects -
Scott D. Calhoun
Attorney
Hendrick, Phillips, Salzman & Flatt -
Mark S. Graham
Vice president of technical services
NRCA -
Chrystine Elle Hanus
Professional Roofing’s associate editor
Director of communications
NRCA -
Alex Hernandez
Vice president
Clark Roofing Co. -
Nathan Pick
Former director of advocacy and political affairs
NRCA -
Ambika Puniani Reid
Editor of Professional Roofing
NRCA vice president of communications
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Reid Ribble
Former CEO
NRCA -
Tim Wacker
Technical writer
NBN Communications