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Todd Bairstow

Todd Bairstow is co-founder and principal of Keyword Connects, Waltham, Mass. He is an entrepreneur with 19 years' experience in online marketing.

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When the search is over

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Many roofing companies turn to the internet to look for leads, but finding quality leads online can be confusing, time-consuming and expensive. Quality lead generation depends on understanding and maximizing online search engines. Before investing in online marketing, take time to learn about different online lead generation techniques and determine which may be most beneficial for your company.

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