February 2017

NRCA invites all roofing professionals to attend its 130th annual convention and the 2017 International Roofing Expo® Feb. 27-March 3 in Las Vegas. Attendees can take advantage of a variety of educational offerings, opportunities to interact with exhibitors and peers on the expo floor, and endless entertainment options in and around Mandalay Bay Resort and Casino's Mandalay Bay Convention Center.

Incorporating the use of technology into your business practices can make a difference with growing your sales and profitability. Take the time to evaluate the benefits of maintaining an effective website, using a customer relationship management system or marketing automation software, and creating customer portals to determine which technological tools can help improve your company.

When Dallas Love Field's modernization project called for ambitious roofing work on a massive scale, Chamberlin Roofing and Waterproofing, Farmers Branch, Texas, was selected to take on the challenge. During four years, Chamberlin Roofing and Waterproofing renovated the main terminal's existing roof system and installed several roof systems on the airport's new structures safely and on time.

Stone wool insulation is gaining attention as a viable alternative to traditional foam plastic insulation. Stone wool insulation is energy-efficient and complies with building code requirements. When installed as part of a hybrid or dual approach with polyisocyanurate, stone wool insulation provides effective R-values across a wide range of temperatures.

Achieving your customer's trust is important. When you interact with a customer, he or she will decide whether you are trustworthy based on your nonverbal cues, likability, level of interest, enthusiasm, caring and transparency, as well as the ability to listen, instill confidence, problem-solve and exceed expectations. Developing these trust-building skills may help you close more sales.