December 2016

Many companies connect with potential customers and employees through social media. To fully benefit from these interactions, first you must understand the Latino culture is high context—Latinos receive their greatest sense of identity from group activities and relationships. By focusing your social media strategy on community engagement, employee recognition and staff development, social media may be the biggest return on investment you’ll ever experience with Latinos.

When Leader Dogs for the Blind, Rochester Hills, Mich., needed to build a new training facility, Wm. Molnar Roofing Co. Inc., Riverview, Mich., was selected to install metal and TPO membrane roof systems. Despite receiving the wrong roofing material and the structural steel being 2 inches off square, Wm. Molnar Roofing overcame challenges and the Canine Development Center was completed on time.

Roofing contractors can accomplish their sales and marketing goals on a modest budget by evaluating and creatively using existing resources. Technology, networking groups and associations, vendor support, continuing education, and your existing marketing budget and people should all be examined as resources that can help you achieve success.

For 20 years, The Roofing Industry Alliance for Progress has served as an effective and influential organization dedicated to shaping and advancing the future of the roofing industry. Most recently, the Alliance granted scholarships to several college students; supported NRCA's development of a national worker training program; and approved funding for philanthropic programs and events.