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Ricardo González

Ricardo González is founder and CEO of Bilingual America, Atlanta. He is a Latino business affairs speaker, member of the Home Industry Leadership Board and an adviser to industry leaders.

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Leveraging social media

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Many companies connect with potential customers and employees through social media. To fully benefit from these interactions, first you must understand the Latino culture is high context—Latinos receive their greatest sense of identity from group activities and relationships. By focusing your social media strategy on community engagement, employee recognition and staff development, social media may be the biggest return on investment you’ll ever experience with Latinos.

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