June 2016

Dennis Conway, principal of Commercial Roofers Inc., Las Vegas, and NRCA's new chairman of the board, possesses many of the qualities inherent in successful leaders. His passion for the roofing industry and the people within it are evident through his many years of industry involvement and the strong relationships he has with family, friends and employees. As chairman of the board, Conway will strive to serve his peers and represent the industry well.

The number and severity of hailstorms in the U.S. have increased significantly during the past decade, according to the National Oceanic and Atmospheric Administration. As a result, roofing manufacturer GAF, Parsippany, N.J., conducted ice ball tests to determine the impact resistance of TPO membranes. The tests reveal hail damage may extend below the membrane, indicating an entire roof system must be carefully selected for maximum hail resistance.

When Avita Health System decided to transform a three-story building in Mansfield, Ohio, into a new medical facility, it turned to Alumni Roofing Co., Lexington, Ohio, to develop a plan for the building's iconic tower. After Avita Health System selected a design, Alumni Roofing installed a TPO roof system on the tower that features the Avita logo on four of the tower’s eight sides.

Latino workers suffer on-the-job fatalities more frequently than other ethnic groups. Lack of communication, machismo, disregard for rules and incongruence often affect Latinos, leading to falls and electrocutions that injure and kill workers. Roofing contractors must find ways to overcome these causes to better protect their workers.

Lead generation is about more than attracting new customers--customers also must be sustained. Effective lead generation results from a combination of activities company leaders and employees must do every day to promote brand awareness and cultivate customer relationships. Doing so creates satisfied customers who are more likely to generate referrals to potential customers.