Articles

  • Battling microorganisms

    • April 2017

    Dark stains seen on rooftops in the U.S. and Canada are accumulations of blue-green algae, which thrive when exposed to sunlight, water and carbon from inorganic sources. For more than 20 years, asphalt shingle manufacturers have developed solutions to help prevent algae growth on shingles. All asphalt shingle manufacturers now offer algae growth solutions, but the products and warranties vary.

  • Are millennial buyers a myth?

    • April 2017

    As roofing contractors prepare for the influx of millennials into the housing market, there are concerns traditional selling strategies could become obsolete. The differences in generational experiences are real and likely will shape the expectations of your potential customers. You may close more sales if you know how to sell to different generations of homeowners.

  • As I was saying …

    • April 2017

    Roofing contractors, manufacturers, distributors, roof consultants and architects should work together to advance the industry.

  • Focus

    • March 2017

    Encourage your grade school-age relatives to enter NRCA's fourth annual Children's Art Contest!

  • Tech Today

    • March 2017

    The NRCA Roofing Manual provides usage guidance for polyisocyanurate insulation.

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