Contributor Contributor Tag

Lee Martucci

Lee Martucci is product manager, commercial roofing systems at GAF, Wayne, N.J. He has an extensive background in product management, marketing and sales in the building materials and telecommunications industry. Martucci specializes in new product development and cross-functional team leadership.

Featured Article

Featured

Asphalt system overkill

  • Feature

Manufacturers often give their roofing contractor customers more asphalt-based roof system choices than they need. Choice can be a good thing, but not when it threatens to confuse customers, complicates the sales process and drives up costs. It is in customers' best interests to not offer a dozen products that provide the same features. If manufacturers can successfully produce fewer SKUs, it will improve competitiveness, cost and profits for the asphalt roofing industry.

More from the Author

;