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Allison Reinert

Senior consultant with Atlanta-based digital marketing agency Cardinal Web Solutions. She has more than 10 years' public relations experience marketing for brands in several industries.

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Thermoplastics 101

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Customers expect roofing contractors to be knowledgeable about available products and systems, and some likely will need your guidance to understand thermoplastic roofing materials and roof system options. You should be prepared to explain the differences between PVC and TPO roof membranes, drawbacks and common installation methods and locations to help guide your customers through their research-gathering and decision-making processes.

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