My American dream

Roofing professionals should recognize and embrace the diversity within the industry.

I have been thinking about diversity a lot lately. When I served in Congress, we spoke often of diversity. There, the conversations usually went the direction of marriage equality, Black Lives Matter and similar issues. Although these are important topics of discussion, they are not really what I think about when I use the word diversity.

I remember the first time I walked into the House chamber as a new member of Congress. I was struck by what I saw. I saw young people and old people. I saw men and women. I saw people of all faiths and no faith at all. I saw people of every race. The U.S. House of Representatives looked like all of us. It looked like America.

Now as NRCA's CEO, my mind pivots to the roofing industry. In February, I spoke at my first board of directors meeting as CEO and looked at the faces before me. Although there were some female and Latino directors, the board didn't look much different than it did 30 years ago when I first joined NRCA. It struck me that NRCA's leadership does not entirely reflect the roofing industry it serves.

The roofing industry our customers see when they purchase our products and services looks quite different. There are way more women involved. The crew that delivers the products most likely consists of Latino workers or other immigrant populations such as Polish, Korean, Vietnamese or Eastern European depending on where you do business. All these hardworking men and women are looking for is their version of the American dream.

Next time you go to your local distributor or association meeting, make an effort to really look at people. Whom do you see? Then, engage them, and be welcoming. Our industry will be so much stronger, more effective and more productive when we learn to appreciate the diversity among us.

We never will be able to speak with one voice if so many voices remain in the shadows. I hope during the next few years, NRCA becomes a much more diverse place. I hope we as an association begin to look more like America with all its vibrancy and colors. Speaking of dreams? This is mine.

Reid Ribble is NRCA's CEO.
@NRCA_CEO

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