Focus

Professional Roofing has redesigned its format to better reflect what readers desire

Yes, Professional Roofing has undergone a dramatic change. Following feedback we received from an extensive reader survey conducted in 2016, we redesigned the magazine so it better serves our readers.

The process took about a year to move from broad concepts to workable drafts to fine-tuning things like typefaces and color. We had many spirited discussions before arriving at the best reboot the magazine has seen during my 20 years at NRCA.

Among the changes, you will notice news items now are grouped into three new sections that focus on general industry news, technical and research updates, and government and regulatory issues. Our popular columns "As I was saying," "Tech Today" and "Capitol Hill" have been integrated into these sections so you easily can find the news that interests you.

In addition, we have moved the New Ideas section to the front of the book and added photos to supplement product descriptions. We also created a new page—#Hashtag—that highlights social media posts from throughout the industry, helping you keep tabs on hot topics among roofing professionals.

You also will notice more subtle changes—our typefaces and logo have changed, and we will offer more exclusive content online and through our app (if you haven't downloaded our app yet, you can do so via the Apple App Store or Google Play).

What hasn't changed is our commitment to our readers and to providing the most timely, comprehensive, relevant news to roofing professionals.

As always, I welcome and encourage your feedback. You can contact me at abailey@nrca.net. On behalf of the entire magazine staff, we hope you enjoy the new Professional Roofing!

Ambika Puniani Bailey is editor of Professional Roofing and NRCA's vice president of communications and production.

More From This Issue

  • The quest for dryness

    As the roofing industry adopted new roofing insulation, adhesives and membranes during recent decades, moisture in concrete roof decks has emerged as a growing problem that needs to be addressed. Many existing test methods do not accurately measure moisture levels. Consequently, several industry associations and companies currently are conducting research and gathering data to determine effective solutions.

  • Fit like a glove

    When the 620,000-square-foot EPDM membrane roof system on Romeoville, Ill.-based Magid® Glove and Safety Manufacturing Co. LLC’s facility was failing, Ridgeworth Roofing Co. Inc., Frankfort, Ill., was selected to replace it. During 2016, Ridgeworth Roofing overcame safety and logistical challenges to install a new TPO membrane roof system on the facility, successfully completing Rideworth Roofing’s largest project to date.

  • Not as cool as advertised

    During the past two decades, the list of codes and certification programs requiring highly reflective roof coverings has grown; many provide reflectivity requirements based on three-year-aged reflectance ratings. Results from three recent research projects conducted by the Midwest Roofing Contractors Association and NRCA reveal reflectance values for in-service roofs typically were lower than the products’ three-year-aged reflectance ratings.

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